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one-half of one percent of the total worldwide search engine volume, meaning it handled almost 100 million search queries per day in 2021 to date. In fact, DuckDuckGo has managed to earn more than. DuckDuckGo is also a general-purpose search engine that aims to serve tech-savvy, privacy-conscious consumers. Brave Search is not the first privacy-focused search engine. It must remain the focus for just about every marketer.Ģ. So when it comes to search engine optimization or pay-per-click search ads, Google is far and away the most important search engine. The next largest search engine in terms of market share is Microsoft’s Bing, which had about 6.7% of the total market in February 2021, according to Statista. Google’s search engine owned somewhere between 86.6% and 92.2% of the worldwide search engine market at the time of writing, according to Statista and Statcounter, respectively. However, from the perspective of an ecommerce business or an omnichannel retailer, the Brave Search announcement - which will undoubtedly receive lots of media attention - should be understood in context.

Brave Search became available as a beta on June 22, 2021.